Course Name | Communication Campaign Project |
Code | Semester | Theory (hour/week) | Application/Lab (hour/week) | Local Credits | ECTS |
---|---|---|---|---|---|
PRA 436 | Spring | 5 | 2 | 6 | 12 |
Prerequisites | None | |||||
Course Language | English | |||||
Course Type | Required | |||||
Course Level | - | |||||
Mode of Delivery | - | |||||
Teaching Methods and Techniques of the Course | DiscussionGroup WorkProblem SolvingQ&ACritical feedbackJurySimulation | |||||
Course Coordinator | - | |||||
Course Lecturer(s) | ||||||
Assistant(s) | - |
Course Objectives | The aim of this course is to provide knowledge for building and managing the processes of a comprehensive communication plan .This plan leads coorporations, organizations and individuals for their promotional activities. |
Learning Outcomes | The students who succeeded in this course;
|
Course Description | Students will prepare a communication plan based on a brief that will be given to them before the project. Students will work as a group. In addition to projects, they will analyze and evaluate the sample campaign projects which are given as case studies. Deadlines will be announced during the semester. Each group will be supported by the lecturers for their projects by getting an appointment. |
Related Sustainable Development Goals | |
| Core Courses | |
Major Area Courses | ||
Supportive Courses | ||
Media and Managment Skills Courses | ||
Transferable Skill Courses |
Week | Subjects | Required Materials |
1 | Introduction to the course | Communication projects overwiev |
2 | Project brief | |
3 | Negotiations for the first project | Agency presentations |
4 | Negotiations for the first project | Preparations for briefs and debriefs |
5 | Negotiations for the first project | Presentations of tactics |
6 | Negotiations for the first project | Presentations of tactics |
7 | First projects presentations | Evaluations will be based on project reports |
8 | Negotiations for second projects and explanations for individual assignment | Preparations for briefs and debriefs |
9 | Negotiations for the second project | Presentations of tactics |
10 | Negotiations for the second project | Presentations of tactics |
11 | Second projects presentations | Evaluations will be based on project reports |
12 | Negotiations for the third projects | Presentations of tactics |
13 | Negotiations for the third projects | Presentations of tactics |
14 | Third projects presentations | Evaluations will be based on project reports |
15 | Projects overview | |
16 | Review of the semester |
Course Notes/Textbooks | Case studies, articles and other studies which will be announced during the semester by lecturers. |
Suggested Readings/Materials |
Semester Activities | Number | Weigthing |
Participation | 1 | 10 |
Laboratory / Application | ||
Field Work | ||
Quizzes / Studio Critiques | ||
Portfolio | ||
Homework / Assignments | 1 | 20 |
Presentation / Jury | ||
Project | 2 | 70 |
Seminar / Workshop | ||
Oral Exam | ||
Midterm | ||
Final Exam | ||
Total |
Weighting of Semester Activities on the Final Grade | ||
Weighting of End-of-Semester Activities on the Final Grade | ||
Total |
Semester Activities | Number | Duration (Hours) | Workload |
---|---|---|---|
Course Hours (Including exam week: 16 x total hours) | 16 | 7 | 112 |
Laboratory / Application Hours (Including exam week: 16 x total hours) | 16 | ||
Study Hours Out of Class | 16 | 3 | 48 |
Field Work | |||
Quizzes / Studio Critiques | |||
Portfolio | |||
Homework / Assignments | 1 | 20 | |
Presentation / Jury | |||
Project | 2 | 60 | |
Seminar / Workshop | |||
Oral Exam | |||
Midterms | |||
Final Exams | |||
Total | 300 |
# | Program Competencies/Outcomes | * Contribution Level | ||||
1 | 2 | 3 | 4 | 5 |
*1 Lowest, 2 Low, 3 Average, 4 High, 5 Highest